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Our Responsibility to Carry the Future

We believe in the transformative power of love. We are continually amazed by how the tiniest person can transform our lives with just one exquisite breath. Suddenly nothing is more important than keeping baby safe, comfortable, and happily by our sides. To carry our love forward and ensure their healthy and happy future, we believe it is our responsibility to work towards the world we envision for our children that looks like this:

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We are engaged to become kinder to our planet so that we meet the needs of today's generation and those to come.

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Diversity, Equity and Inclusion

We are a global community that is resilient, empathetic, anti-racist, inclusive and welcoming, so our children can live openly in a secure world without fear.

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Health Professionals Community

We collaborate with health professionals, midwives, babywearing experts and sling libraries to research and develop products that meet the needs of parents and babies. From the insights gathered, we support our parenting and caregiver community by providing educational blog content which continue to be top reads.

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Giving Back

We are a community that is empowered to support the well-being of all families through pregnancy, birth education and maternal health. We help strengthen the parent-baby bond.

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Our People

We foster a workplace where our people are empowered through education, training, inspiring them to create innovative, safe and responsible products.

Read our brand impact report: Here